Our target audience for Insanitarium is 18-24 year olds as there is alot of gore, murder and thrilling parts. The trailer is rated certificate 18. Our horror trailer is aimed at gore and thriller fans.
According to psychographics most horror fans are reformers, individuals and outsiders. A horror fan audience can watch the trailer but respond to it in different ways. When watching Psycho (1960) I thought the ending was very tense whereas the majority of people thought it was funny. Reformers might also say it was a good forward thinking ending because a film finally portrayed a transvestite on screen, even though it's in a negative role. I also thought that the ending of Dawn of the Dead (2004) was very boring but others disagreed and thought it left an exiting chance for a sequal. The possibility of a sequal gets thre audience talking about the film and although this is an advantage i didnt like the ending.
According to psychographics most horror fans are reformers, individuals and outsiders. A horror fan audience can watch the trailer but respond to it in different ways. When watching Psycho (1960) I thought the ending was very tense whereas the majority of people thought it was funny. Reformers might also say it was a good forward thinking ending because a film finally portrayed a transvestite on screen, even though it's in a negative role. I also thought that the ending of Dawn of the Dead (2004) was very boring but others disagreed and thought it left an exiting chance for a sequal. The possibility of a sequal gets thre audience talking about the film and although this is an advantage i didnt like the ending.
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