Tuesday, 8 May 2012

Targetting Audiences and Focus Group

We started of targetting an audience when we came up with a first horror film idea to see what kind of horror our audience liked. 9 out of 13 people in the class said they would watch Death Harvester and this helped us pick out what we should put in our trailer. Our final trailer Insanitarium is certificate 18 and the narrative of the trailer is about a psychiatric doctor who murders children so the trailer includes violent scenes and a cut being sewed up. Our trailer is mainly aimed at a male audience. We thought it would be a suitable audience as Dawn of the Dead (1979) has lots of gore and is aimed at a male audience. The Death Harvester poster was a successful way to research my target audience, and we knew a low budget film with lots of gore would be successful. 


We also watched 10 horror trailers as a class and discussed what people liked and didn't like. Three reviews are on my blog, and they also helped make us decide a gory horror could be successful if it was included in a trailer that had suspense at the beginning then plenty of speedy shots at the end. Our final piece of audience research was the focus group screening where we marked each others rough cuts of the trailers to see what needed improving. After the group we cut out a lot of shots that weren't working, and included a few more point of view shots which improved our trailer a great deal.


Focus group feedback

Avg score 6/10

What did you like about the trailer?

Good effects, good location, good use of locaton, body horror was effective, good body horror effects, music was good fit, shadows, music was good, very good gore, swing,the music really worked .

What do you think could be improved in the trailer?

Some of the sounds could be improved, music at end over titles, editing in places could be sped up, text at start too quick to read.

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